This online learning materials helps you deepening the knowledge. It is structured in nine modules:
- the first three provide an overview and general understanding about the communication on internet and E-Marketing
- further six modules deal in more depths with the aspects of Social Media, websites, search engine optimization, online booking, online distribution, and analytic statistics amongst others
- each module has additionally a variable number of tutorials that provide in-depth information and hands-on guidance on specific practical aspects
After reading each module, a self-assessment helps you to understand where you stand, define your objectives, decide on the tools and practical action to achieve them, and how to control achievements. A summary of your replies is stored, and across all nine modules it generates automatically your individual Online Marketing Strategy Plan.