We present E-KITour, a modular online information and training programme. It helps micro- and SMEs in the countryside to achieve better results through effective online presence and communication
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More than 80% of customers now use online media as a first source of information when planning and deciding their holidays or short-breaks. Being present and visible on the digital market is essential for enterprises, especially small companies in remote, marginalized, rural areas, to be competitive on the tourism market.