The project aims at launching a transnational training program devoted to European rural tourism providers.

It is a “Tourism e–Kit”, an online marketing program which can help SMEs of tourism sector to achieve more effective operation through online presence and communication. Nowadays enter to the digital market is essential for the enterprises, especially for small companies on remote, marginalized, rural areas, in order to be competitive on the tourism market.

The online learning materials can help for deepening the knowledge of stakeholders in the following areas:

• know how to create a web site and maintain it
• know how to use content management system
• know how to use search engine optimization
• know the potential of social media and create online marketing campaigns

The Tourism e-Kit is foreseen to be targeted to European context and SMEs operating on tourism sector, especially in rural areas, and it fits with the specific feature of the European market, where the small size and wide variety of specific tourist assets and attractions require a broadly extended communication channels, in order to cope with the competitiveness of international tourist market.